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Spoke 7 · KDP Publishing Guide

Publishing on KDP: Upload, Royalties, Pricing, and the Tax Interview

The exact account-to-live walkthrough — finish the one-time tax interview, upload the right file types for ebook and print, price into the 70% and 60% royalty tiers, and clear the publish button without a single Incomplete flag.

KDP is free to use. The constraints are tax status, file format, and price thresholds.

You pay nothing to publish on Kindle Direct Publishing. Amazon recoups its costs from your royalty on each sale — not from an account fee, not from a listing fee, not from a monthly charge. The friction sits in three places: the one-time tax interview (which blocks publishing entirely if it shows Incomplete), the manuscript and cover file specs (EPUB or DOCX for ebooks; print-ready PDF interior and full-wrap PDF cover for print), and the royalty math (35% vs. 70% on ebooks; 60% vs. 50% on print, with a $9.99 USD threshold that flips the tier on Amazon.com). This spoke walks the entire path from account creation to live listing, owns the royalty and printing-cost arithmetic, and explains why the tax interview is the single most common reason a new publisher's manuscript sits in Draft for a week.

Open the account, then do nothing else until the tax interview is Complete.

Create your account at kdp.amazon.com using your existing Amazon login or a new email. There are no monthly fees and no upfront charges. The dashboard will flag three sections as incomplete: identity, bank, and tax. All three must read Complete before any title can be published or updated.

What you actually need at the keyboard

Account type: Individual is the default

Select Individual for solo publishing without a registered business entity. You do not need an LLC, S-Corp, or DBA to publish. The tax interview accepts Individual classification; the 1099-MISC will issue to your SSN. An entity structure is a separate decision driven by income volume and liability, not by the platform.

ISBNs: free, locked, or your own

KDP assigns a free ISBN per format. That free ISBN is locked to Amazon — it cannot be ported to IngramSpark, Draft2Digital, Apple Books, or bookstore distribution. If your distribution plan ends at Amazon.com and Expanded Distribution, take the free ISBN. If you intend to push into IngramSpark or independent bookstores for the print edition, buy your own ISBN from Bowker at myidentifiers.com before uploading. The ISBN is permanent metadata on the book; you cannot retroactively swap a free KDP ISBN for a Bowker one.

Critical

Do not upload a manuscript until the tax interview shows Complete. An Incomplete status blocks publishing entirely, and a TIN mismatch with IRS records triggers a 30-day correction window — miss it and the account is suspended. There is no benefit to formatting first; there is real risk to publishing first.

One-time identity setup. Not your annual tax return.

The KDP tax interview is a guided online questionnaire that establishes your tax identity with Amazon. For US publishers it generates the functional equivalent of a Form W-9. It is completed once — it is not an annual filing — and a Complete status means 0% US withholding on royalties. An Incomplete status means 100% publishing block.

How to complete it

  1. Sign in at kdp.amazon.com and finish two-step verification.
  2. Go to Your Account → Tax Information → Complete Tax Profile.
  3. Select classification (Individual or business) and confirm US person status.
  4. Enter your legal name exactly as it appears on your SSN card (or IRS CP575A notice for EIN), then your SSN, EIN, or ITIN.
  5. Electronically sign and submit. Refresh and verify status shows Complete.

What each status actually means

Status What it means Publishing
Incomplete Not submitted, outdated, or a mismatch with IRS records Blocked
Under Review Submitted and being validated by Amazon Temporarily blocked
Complete Account in good standing; withholding rate shown (0% for US persons) Enabled
Processing Paper Forms Physical form mailed in; takes 5–6 weeks to process Blocked until processed

What the interview does not do

The tax interview does not file your taxes. It establishes your identity with Amazon so the 1099-MISC issues correctly and withholding is set to 0%. You still report royalty income on your annual return — Schedule C for sole proprietors, with self-employment tax owed on net profit. KDP issues a 1099-MISC (Box 2, Royalties) each January for any publisher who earned more than $10 the prior calendar year. The 1099 is informational; the filing is yours.

Insight

The single most common reason a first-time publisher's manuscript sits in Draft for a week is a TIN mismatch. The fix is to retype your legal name exactly as the IRS has it — middle initial included or excluded depending on what is on your SSN card — and resubmit. Amazon validates against IRS records, not against what feels natural to type.

EPUB is preferred. Kindle Create is the free fallback.

KDP accepts EPUB, DOCX, DOC, HTML, RTF, TXT, and MOBI for ebook uploads. EPUB renders most reliably across e-readers, phones, and tablets. If you are working from a Word document, Kindle Create (free download from KDP) will convert DOCX to a KDP-optimized EPUB and let you preview chapter breaks, table of contents, and image placement before upload.

Ebook upload steps

  1. From Bookshelf, click "+ Kindle eBook" (or the ellipsis "…" → Edit eBook content on an existing draft).
  2. Fill in title, subtitle, author, description, keywords, and categories. Description and keywords drive on-Amazon discovery — that work belongs in the listings/categories spoke.
  3. Click Upload eBook manuscript, select your file, wait 5–7 minutes for conversion confirmation.
  4. Upload your cover separately. JPG or TIFF, minimum 1,000 px on the short side, recommended 2,560 × 1,600 px, under 50 MB. Do not embed the cover inside the manuscript file — Amazon strips it and uses the separately-uploaded cover as the listing image.
  5. Click Launch Previewer and check rendering on the simulated e-reader, phone, and tablet views. Resolve every Quality side-panel flag before proceeding.
  6. Proceed to Pricing.

KDP Select: the 90-day exclusivity decision

KDP Select is optional 90-day Amazon exclusivity for the ebook. While enrolled, you cannot distribute the same ebook through Draft2Digital, Google Play, Apple Books, your own site, or any other channel. The trade is access to Kindle Unlimited page-read royalties, Kindle Countdown Deals, and Free Book Promotions. The term auto-renews unless you opt out before each renewal. Whether to enroll is a discoverability decision — that math sits in Spoke 6 (Listings, Keywords & Categories), not here.

Ebook: 35% or 70%. Print: 60% above $9.99, 50% below.

KDP royalties are tier-based, not negotiated. Your job at the Pricing page is to land in the right tier on purpose.

Ebook royalties

You choose 35% or 70% per title on the Pricing page. The choice is changeable.

Within the $2.99–$9.99 window, 70% always pays more than 35%, even after the delivery fee. There is no list price in that range where selecting 35% generates more royalty than selecting 70%.

The price-matching trap

If Amazon matches a lower price from a third party or runs its own promotion, your 70%-tier royalty is calculated on Amazon's actual sale price, not your list price. If you list at $4.99 and Amazon matches a $2.99 competitor, your royalty is calculated on $2.99. You cannot prevent this; you can only avoid it by not having a cheaper version of the same content available elsewhere.

Print royalties (paperback and hardcover)

As of June 10, 2025, KDP pays 60% for paperbacks and hardcovers priced at $9.99 USD and above, and 50% for those priced at $9.98 USD and below. Same tiers apply to hardcovers. Thresholds vary by marketplace (£7.98 GBP on Amazon.co.uk; €9.98 EUR on EU marketplaces).

Formula (as of June 10, 2025):

(royalty rate × list price) − printing cost = your royalty

Royalty tier table — Amazon.com channel

List price (USD) Royalty rate
$9.99 and above 60%
$9.98 and below 50%

Expanded Distribution royalty

For paperbacks distributed through Expanded Distribution (third-party wholesalers, libraries, non-Amazon bookstores), the royalty is 40% of list price minus printing cost — twenty points below the Amazon channel rate. The trade is reach for margin. Expanded Distribution is paperback-only; hardcover is not eligible.

Format royalty summary

USD, Amazon.com. All royalty figures are estimates — re-verify with KDP's Printing Cost & Royalty Calculator before setting prices.

Format Royalty model Example list price Example royalty (re-verify)
Kindle ebook 35% of list price $0.99 ~$0.35
Kindle ebook 70% minus delivery fee $4.99 ~$3.43
Kindle ebook 35% of list price $12.99 ~$4.55
Paperback B&W, 300 pp 60% × $14.99 − $4.60 print cost $14.99 ~$4.39 (re-verify)
Paperback B&W, 300 pp 50% × $8.99 − $4.60 print cost $8.99 ~$0 (below min price)
Hardcover B&W, 300 pp 60% × $19.99 − $9.10 print cost $19.99 ~$2.89 (re-verify)
Paperback, Expanded Dist. 40% × $14.99 − $4.60 print cost $14.99 ~$1.40 (re-verify)
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Eight spokes. Same operator-direct format.

Niche research, manuscript, cover, listings, ads, scaling — drop your email and we'll send each spoke as it goes live.

The print royalty is a subtraction problem. Page count drives the subtraction.

The print formula is (royalty rate × list price) − printing cost = your royalty. The list price and royalty rate are decisions you make at the Pricing page. The printing cost is dictated by your manuscript before you ever open the page — by page count, ink type, and trim size.

Printing cost formula

Fixed cost + (page count × per-page cost) = printing cost

Black-ink paperback (Amazon.com)

Black-ink hardcover (Amazon.com)

What changes printing cost — and what doesn't

Factor Effect on printing cost
Page count (above minimum) Higher page count = higher cost; each additional page costs $0.012 (B&W paperback, US)
Ink type: black vs. standard color Standard color roughly doubles per-page cost ($0.0255/page vs. $0.012 on US Amazon.com)
Ink type: premium color vs. standard color Premium color ~$0.065/page vs. $0.0255/page for standard color (US Amazon.com)
Trim size (regular vs. large) Large trim (over 6.12″ wide or 9″ tall) carries higher fixed costs
Marketplace (country) Printing cost is denominated in the buyer's local currency; US orders are cheapest for most formats
Bleed setting No effect on printing cost
Cover finish (matte vs. glossy) No effect on printing cost
Paper color (white vs. cream) No direct effect on printing cost; cream is not available for all formats

Minimum list price formulas

KDP enforces a minimum list price equal to the price at which your royalty would be exactly zero. Below that price, the system refuses to publish.

For a 300-page B&W paperback at $4.60 print cost: the 60%-tier minimum is $7.67, the 50%-tier minimum is $9.20. The only way to reach the 60% tier on Amazon.com is to price at $9.99 or above. Pricing at $8.99 puts you in the 50% tier and generates near-zero royalty after the printing cost subtraction.

Maximum list prices

$250 USD for paperback and hardcover; $200 USD for ebooks. Above those ceilings, the listing cannot be saved.

Critical

The $9.98 vs. $9.99 difference is not cosmetic. On a 300-page B&W paperback, $9.98 puts you in the 50% tier with a royalty near zero. $9.99 puts you in the 60% tier with a royalty around $1.39. One penny of list price is worth roughly $1.39 of royalty per copy. Re-verify with KDP's Printing Cost & Royalty Calculator before setting price — the threshold flip is the single most expensive pricing mistake on the platform.

Expanded Distribution: more reach, twenty points less royalty.

Expanded Distribution makes your paperback available to third-party distributors, who supply booksellers and libraries worldwide. Enrollment is free.

Eligibility

Content restrictions

KDP explicitly excludes journals, notebooks, planners, coloring books, public domain content, cookbooks, how-to books, word searches, sudoku, and dozens of other categories from Expanded Distribution. Review the full exclusion list at kdp.amazon.com/help/topic/GQTT4W3T5AYK7L45 before enabling the option. Enrolling excluded content gets the title rejected at the distributor stage — the Amazon listing is unaffected, but the Expanded channel never goes live.

Royalty, timeline, enrollment

The decision is straightforward: if your title is in an eligible category and you want library and independent-bookstore reach, enroll. If your title is on the exclusion list (most low-content books, planners, journals), do not. The 40% rate is meaningful only when the unit volume exists to offset the lower per-copy royalty.

The five-step publish sequence. In order.

This is the operator-direct version of How to Publish a Book on Amazon KDP. Each step has to be completed before the next is possible — KDP enforces the order through the dashboard.

Step 1 — Create your account and complete the tax interview

Register at kdp.amazon.com, add your bank account, go to Your Account → Tax Information → Complete Tax Profile, enter your SSN, EIN, or ITIN, electronically sign, and confirm the status reads Complete before doing anything else. An Incomplete status blocks publishing entirely; a TIN mismatch with IRS records gives you 30 days to correct it before the account is suspended.

Step 2 — Format and upload your manuscript and cover

Format your ebook as EPUB or use Kindle Create to convert DOCX. Format your print interior as a PDF with embedded fonts and 300 DPI images, matched to your chosen KDP trim-size template. Upload via Bookshelf → "+ Kindle eBook" or "+ Paperback" and complete every book detail field. Upload the cover separately: JPG or TIFF (ebook), single full-wrap PDF (print).

Step 3 — Run the previewer and order a proof copy

Launch the Online Previewer (ebook) or Print Previewer (print) and resolve every flagged error. For print, order a proof copy to verify margins, cover wrap, spine, and image clarity on the physical object. The proof is charged at printing cost + shipping with no royalty deducted.

Step 4 — Price using the royalty calculator

On the Rights & Pricing page, open KDP's Printing Cost & Royalty Calculator. Enter your page count, ink type, and trim size. For print on Amazon.com, set the list price at $9.99 or above to land in the 60% royalty tier. For ebooks priced at $2.99–$9.99, select the 70% royalty option. If enabling Expanded Distribution, confirm the price still yields a positive royalty at 40%.

Step 5 — Publish and verify the live listing

Click Publish Your Kindle eBook or Publish Your Paperback Book. Monitor Bookshelf status until it moves from Publishing to Live — ebooks go live in 24–72 hours; paperbacks on the Amazon channel in approximately 72 hours; Expanded Distribution in up to 8 weeks. Once live, search for your title on Amazon and confirm the detail page, Look Inside or sample, and all linked formats render correctly.

Sequence

The order matters. Skipping Step 1 means Step 5 fails silently — the manuscript uploads, the cover uploads, the previewer passes, and the Publish button shows an error you have to chase through Help. Skipping Step 3 means Step 5 succeeds and your customers find the formatting errors. Do not reorder these.

The eight mistakes that cost royalty.

1. Doing the tax interview after uploading the manuscript

An Incomplete tax status blocks all publishing. Complete the interview immediately after account creation. A TIN mismatch with IRS records triggers a 30-day correction window; miss it and the account is suspended.

2. Pricing a print book below the $9.99 USD threshold

Books at $9.98 or below earn 50%, not 60%. A 300-page B&W book at $8.99 generates near-zero royalty after the $4.60 printing cost is subtracted. Use KDP's Printing Cost & Royalty Calculator to find break-even and confirm you clear the 60% threshold before setting price.

3. Selecting 35% royalty for an ebook priced $2.99–$9.99

The 70% option is always strictly better at every price in that range, even after the delivery fee. There is no case where 35% pays more within the $2.99–$9.99 window.

4. Uploading only the front cover for a print book

KDP requires a single PDF wrap: back cover + spine + front cover. Spine text requires at least 79 pages. Download the KDP cover template for your exact trim size and page count and design into the template, not against it.

5. Assuming a free KDP ISBN transfers to other distributors

A KDP-assigned ISBN is locked to Amazon. If you want IngramSpark or bookstore distribution for the print edition, buy your own ISBN from Bowker before publishing — the ISBN is permanent metadata and cannot be swapped after the fact.

6. Enrolling excluded content in Expanded Distribution

Journals, coloring books, cookbooks, how-to books, and dozens of other categories are explicitly barred. Review the full exclusion list at the Expanded Distribution help page before enabling the option.

7. Skipping the print previewer and using proof copies to find errors

The Print Previewer is free and flags formatting errors before you publish. A proof copy costs printing + shipping and takes days to arrive. Run the previewer first; use the proof only to verify physical feel and color accuracy.

8. Treating the tax interview as an annual event

The interview is a one-time identity setup. It does not replace your annual tax return. Report all royalty income on Schedule C each year and pay self-employment tax on net profit; KDP's 1099-MISC is informational only.

Frequently asked questions.

Does it cost anything to publish on KDP?

No upfront fees. Uploading is free. Amazon deducts printing costs from your per-sale royalty on print books. Proof copies cost printing plus shipping, charged to your credit card. KDP is free to use — Amazon recoups its costs from your royalty on each sale, not from an account fee.

How long does it take for a book to go live on Amazon?

Ebooks: 24–72 hours. Paperbacks on the Amazon channel: approximately 72 hours. Expanded Distribution: up to 8 weeks after distributor acceptance. Review rejections pause the clock. Build your launch plan around 72 hours for the Amazon listing and 8 weeks for full third-party distribution.

Can I publish the same book as ebook, paperback, and hardcover?

Yes. Each format is a separate upload, ISBN, and pricing setup under the same Bookshelf title entry. Royalties are calculated independently per format. Hardcover is not available on KDP Japan and is not eligible for Expanded Distribution.

How large is the 70% ebook delivery fee?

Amazon charges $0.15/MB of file size on Amazon.com. A text-only novel (0.3–0.5 MB) costs roughly $0.05–$0.08 per sale. A heavily illustrated book at 5 MB costs $0.75 — meaningfully cutting into a $2.99 price. Compress images before uploading.

Can I change my list price after publishing?

Yes, at any time. Price changes take effect within approximately 5 business days on Amazon. Expanded Distribution price changes take up to 8 weeks to propagate. Plan price tests with that lag in mind — Amazon-channel changes are fast, distribution-channel changes are not.

What happens if Amazon discounts my ebook below my list price?

Your 70%-tier royalty is calculated on Amazon's actual sale price, not your original list price. You cannot prevent Amazon from price-matching competitors. If you list at $4.99 and Amazon matches a $2.99 competitor, your royalty is calculated on $2.99.

Do I need an LLC to publish on KDP?

No. You can publish as a sole proprietor using your SSN. The tax interview accepts "Individual" classification. An LLC or S-Corp is a separate decision outside this guide's scope — start with Individual, switch later if the income justifies the structure.

Does completing the tax interview affect my annual tax filing?

No. The interview is identity setup only. You still report royalty income on your annual tax return. KDP issues a 1099-MISC (Box 2) each January for amounts over $10 earned the prior year. Report on Schedule C, pay self-employment tax — the 1099 is informational, not your filing.

Next up: ads, page-reads, and scaling.

The manuscript is live, the royalty math is set, and the tax interview is Complete. The next spoke covers ongoing operation — Amazon Ads (sponsored product, lockscreen, category targeting), Kindle Unlimited page-read economics, the income-tax workflow once the 1099-MISC arrives, and how to scale from one title to a catalog without losing the per-title margin.

Spoke 8: Ads & Scaling → ↑ Back to KDP Publishing Guide

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